About me
Product Designer and Senior UX Engineer with 5+ years across consumer and SaaS products — owning surfaces end-to-end from ambiguous requirements to polished, shipped UI. I pair design systems and experimentation-driven CRO with hands-on front-end execution, so product decisions are fast to test, build, and improve.
Experience
Lead UX design, design systems, and frontend-ready implementation across SaaS and web flows — turning PRDs into journeys, Figma, prototypes, and dev-ready specs, and standardising a design system of 40+ components.
Owned CRO and UX for web and e-commerce, turning funnel analysis into prioritized A/B tests that lifted conversion +12% and reduced checkout drop-off −16%.
Designed end-to-end SaaS interfaces and Figma prototypes, simplifying complex flows into clear workflows and improving task-success in usability tests by +20%.
Education
Software, web, and database fundamentals — the technical base behind a design practice that ships.